Indeed, one in five consumers are not in a financial position to think about green or ethical issues. Even before the recession, price premiums were a barrier to more widespread take-up of green and ethical products and the evidence of altered priorities is that 12% of adults stated that they could no longer afford price premiums for green or ethical products.
However, the new report also shows a strong commitment to ethical and environmental issues, as those rating them as ‘very important’ were actually up marginally on 2008. Today, some 97% of adults have adopted at least one of the greener behaviours included in the survey, implying that there is a strong basis of support for further green initiatives, such as energy-saving ideas, if retailers and manufacturers were to provide positive leadership.
Australian research released this year by IBISWorld has highlighted the cost of shopping with a conscience, while a study by Unilever showed that 51% of Australians were more concerned by sustainability this year than last.
Which is why Tesco has just launched Greener Living
Dutch food retailer leader Albert Heijn introduced the private label Pure&Honoust, Jumbo introduced the conscious label and Super de Boer supermarkets pays a lot of attention to the animal welfare. This is what several speakers state at the congress of Marine Stewardship Council (MSC), an international organization for the certification of sustainable caught fish.
The Dutch supermarkets belong to the leading companies with the sustainable fish, last year the total products with MSC logo increased with 165 products, to reach a total of 344 products.
Jos de Vries The Retail Company develops and realizes international progressive retail concepts with a right balance of creativity and commercial profitability. With conceptual thinking we work on the vision of the clients. This results into the realization of commercial succesfull store formulas with an own identity. Next to the central office in Maarssen (The Netherlands) we have offices in Spain, Germany and Russia.
We are on the search of a Creative Director Branding & Communication.
In this job you will be responsable for the development of the brand strategy and graphic communication for several international accounts in our agency. You work together with other creative directors (3D) to realize a total concept. Internally and externally you will be the contact person for the quality of the proejct as well as the progress of the project. You will manage the project team. Together with the management team you will decide the company vision and the strategical policy in the area of branding and communication. You are responsable for your turn-over, you will play an active role in the marketing and communication of our office. With your unique combination of creativity and commercial perception you are an inspiring partner for our clients and colleagues developing progressive retail concepts.
You will work from our head office in Maarssen (The Netherlands) and your working area will be whole Europe.
Background and education:
- Graphical design education at university level
- Several years of experience in the world of retail design with project responsability
- Inspiring personality with vision and power to convince
- Experience with communication on management level
- Prepareness to work independently as well as operating in project teams
- Knowledge of the European retail market
- Strongly developed sense for marketing and communication
- Excellent command of spoken and written English and German
- Availability to frequent travelling
For more information on our organization check http://www.josdevries.eu. For personal adjustments you can contact Jasmijn Prinssen by telephone +31 346 563764.
We look forward to receive your curriculum vitae and cover letter by e-mail firstname.lastname@example.org or by post: Jos de Vries The Retail Company BV, Postbus 1194, 3600 BD Maarssen.
The project forms part of the company´s project Shared Planet, the social responsability, converts the store in Madrid into the first store with this characteristics of Spain and the second one in Europe (the other one is located in Eurodisney in Parijs) and the fourth store of the world (in the United States, in Seattle there are 2 other stores).
The Australian retail website Australian Food News published the market research of Packaged Facts and The Hartman Group. In this market research they have discovered a close relationship between consumer perceptions of sustainability and food quality that could impact on shopping behaviour.
Sustainability means different things to different people. Asked to identify what the term means to them, consumers most frequently respond “the ability to last over time” and “the ability to support oneself”. Sustainability is also strongly associated with environmental concerns, whereby consumers are being challenged to develop and express an “eco-consciousness” in their daily habits and purchases. But using “eco-conscious” or “green” as synonymous with sustainability unduly limits the frame of reference; these older terms fail to acknowledge the variety of social, economic and environmental issues that real-world individuals believe to be important to sustaining themselves, their communities, and society at large.
Consequently, as consumers become more educated about the environmental, social, and economic implications of food and beverage choices, their health and wellness motivations dovetail with larger societal concerns. A close relationship develops between sustainability and emerging definitions of food quality, as consumers use sustainable attributes to infer food quality, and food quality to infer sustainability.
Source: Australian Food News
The Green Power Leadership Awards recognize the actions of organizations, programs and individuals that significantly advance the development of green power resources in on-site generation, green power purchase and Partner of the Year.
Kohl’s ranks second in retail, fourth overall and fourth among Fortune 500 companies on the EPA’s list of top Green Power Purchasers with a 2009 green power purchase of 600,990,000 kilowatt hours, which is enough to meet 50 percent of the company’s purchased electricity use. Kohl’s ranks ninth on EPA’s list of Green Power Partners that generate and consume the most green power on-site with 19,126,000 kilowatt hours of on-site green power usage from solar.
1. Organic plant products contain more dry matter (more nutrient dense)
2. Organic plant products have higher levels of minerals
3. Organic plant products contain more anti-oxidants such as phenols and salicylic acid (known to protect against cancers, heart disease and many other health problems)
4. Carbohydrate, protein and vitamin levels are insufficiently documented
5. 94-100% of organic foods do not contain any pesticide residues
6. Organic vegetables contain far less nitrates, about 50% less
7. Organic cereals contain similar levels of mycotoxins as conventional ones
8. Organically-bred cattle have more lean meat and more polyunsaturated fatty acids than their conventional counterparts
9. Organic chicken fillets contain 2-3 times less fat and are significantly higher in n-3 fatty acid content (with reported anti-cancer effects and other health benefits).
The full scientific report can be found at swroc.cfans.umn.edu/organic/ASD_Lairon_2009.pdf
A recycling initiative launched at Indooroopilly Shopping Centre is expected to significantly reduce waste to landfill by enabling shoppers to recycle.Thursday’s official launch of the program at the Queensland mall is the first of a national roll out in a joint initiative led by the Packaging Stewardship Forum (PSF) of the Australian Food and Grocery Council and supported by the Queensland Government, the National Packaging Covenant and Lend Lease managed shopping centres nationally.
A new recycling initiative was launched today at the Indooroopilly Shopping Centre in Queensland, Australia, marking the beginning of a national rollout that is expected to result in hundreds of tonnes of beverage packaging being diverted away from landfill.
The combined industry and government initiative, which will see improved recycling infrastructure and signage in food courts and more efficient back-of-house management systems, has been led by the Packaging Stewardship Forum (PSF) of the Australian Food and Grocery Council and supported by the Queensland Government, the National Packaging Covenant and Lend Lease managed shopping centres.
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The results of the 2009 annual assessment conducted by SAM (the Swiss investment group) together with Dow Jones Indexes and STOXX Ltd were announced late last week.
Unilever achieved an overall score of 81% for their social, economic and environmental contribution, measured across 22 performance criteria.
The company earlier launched the Eerlijk is Heerlijk-campaign (honoust is delicious), where Unox is seeking to work with as much natural ingredients as possible. The vegetables which are used for the soups are all cultivated biologically. To guarantee the biological claim, the company works with the strict SKAL-certificates, an independent organization looking and awarding biological production methods and ingredients.
Each biological soup product will be foreseen of the EKO-quality brand.
Jos de Vries The Retail Company has been rewarded for the results they have obtained in the Russian Market, by winning the RusPrix Award. The RusPrix Award is a prestigious award to stimulate the trade- and socialcultural relationship between The Netherlands and Russia. Jos de Vries The Retail Company, for over 8 years present at the Russian market, is elected as best performing Dutch Small Business company at the Russian market.
De Groene Weg: greenest shop of The Netherlands
The biological chain of butchers De Groene Weg (The Green Road) have been elected as the Greenest Store of 2009 by the Magazine “Green.2”. The winners are companies that do something back for the environment and that are making efforts to reduce the effects on the environment. They look at People, Profit and Planet. The chain makes great effort, internally and externally with their Social Responsability Policy and there Sustainable way of doing business. Jos de Vries The Retail Company has been responsable for the development of the new store concept of The Groene Weg.
Opening smallest candy store of Jamin in The Netherlands
The smallest candy store of The Netherlands "opened" its doors. This store is based in the famous miniature city of Madudoram (The Hague). The well-known chain Jamin, Dutch biggest candy store chain with over 125 years of ago, is developing rapidly. Next to this mini-store, developed by Dutch retail specialist Jos de Vries The Retail Company, the chain is increasing throughout The Netherlands. At this moment the chain has 142 stores and within 5 to 7 years they want to expand to 150 stores.
Aquié (Grupo Cuevas) finalist World Retail Awards
The Spanish formula Aquié became finalist in last World Retail Awards, in the category “innovative retail concepts”.
The Spanish formula Aquié has been developed by Jos de Vries The Retail Company and is based on a new, modern design, the use of new technologies and a well-balanced assortment of healthy groceries. Everything seen based on Green Retailing. This central point in the company of Jos de Vries The Retail Company has been adapted in this concept by only supplying bio-recycable bags and furniture and lightning (in combination with Microlight and Smeva) selected on the environmental advantages because of the low consumption of energy.
Next to these innovative aspects of Green Retailing the clients can choose from a selected assortment of daily varying fresh and healthy menus (to prepare or prepacked). These products are tested and prepared by the university of Vigo to create an ecological and healthy product assortment.
This fifth generation supermarket is next to the success of being nominated for the World Retail Awards very succesfull with this new innovative concept. They are that succesfull that they opened their 2nd store already (in A Porriño, Galicia). The first supermarket can welcome over 1.250 visitors on a daily base and the turn-over is over 29% higher than the other stores of the Grupo Cuevas.
Inside the store Walgreens decided to place energy-efficient LED lighting, reducing energy by 50% compared to normal lighting. Close to the store there is reserved parking for energyfriendly hybrid vehicles. More locations of the drug store chain will become green in the near future, including the placement of solar energy on top of the 74 stores throughout the United States.
Sustainable proyects and products will be developed, with the aim of applying these techniques in companies like Inditex (collaborative partner of this project). The team is looking for efficient use of sources, reducing emissions and reducing the impact of the textile sector on the environment.
The University of Santiago de Compostela works with several companies from the textile sector to develop ecological shoes, investigating the effect of quimical gas on the health of the people. Furthermore they are developing the ecological store concept for the stores of Inditex, where they investigate the effect of metal and wood materials in the stores. They select the most appropiate materials to decrease the effect on the environment.
The event brings together key representatives of Austrain retail, food and beverage, fashion and consumer goods industries, hearing from Marks & Spencer their corporate social responsibility (CSR) and sustainable retailing.”
Mr Macdonald from Marks & Spencer noted that the crisis should not influence the social responsability.“CSR is about including public interest in corporate decision-making through the honouring of a triple bottom line of People, Planet and Profit,” he noted. “Consumers are increasingly aware of the implications of purchasing decisions in terms of environmental and ethical concerns, and corporations are under pressure to examine their entire supply chains from a CSR perspective.”
Marks & Spencer is a leading force for retail CSR in the United Kingdom through its ‘Plan A’ initiative which sets ambitious goals to be carbon neutral, cut landfill waste, source sustainable materials for products, promote healthy lifestyles for customers, and set new standards in ethical trading.
“By sharing its knowledge, Marks & Spencer will help accelerate the already growing phenomenon of CSR in Australian retailing,” Mr Macdonald explained. “There are many potential benefits for NSW companies involved in genuine CSR efforts including increased brand power, consumer appeal, and increased employee engagement through greater loyalty, improved recruitment, increased retention and higher productivity.”
The production of these paper product is realized by recycled wood, there is no chlorine included, 80% less water is used and the production process is realized by 100% sustainable energy.
For more information on these products take a look at the website of Friends Hygiene or contact them by e-mail email@example.com
Jos de Vries The Retail Company, responsable for the succesfull renovation of the store concept, congratulates De Groene Weg with the award on their green retailing policy.
In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers.
In addition to greentailing, the book examines five other top retail trends:
- Demographic Shifts Provide Retail Opportunities
- Moving Up the Ladder—Growth of Experiential Retailing—How to Drive Sales and Profits Beyond Price
- Getting Outside the Box—New Ways to Reach the Consumer—The Growth of Non-Store Retailing
- Selling Services, Not Just products
- Brands Going Retail—The Battle for Control of the Customer
Very much a follow up to their first book, Winning at Retail: Developing a Sustained Model for Retail Success, Greentailing and Other Revolutions in Retail addresses all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. Retail is all about the customer, and as customers and their tastes change, this one-of-a-kind resource shows retailers and manufacturers how to keep up and innovate.
We invite you to join this group and follow the news and to have discussions with other retail professionals.
The attention for the environment is the highest in Greece, over 90 per cent of the inhabitants of this country mention that the effects on the environments play an important role at their purchases. The lowest score has Czech Republic, where 62 per cent of the population pays attation to the environmental impact.
More than 50 per cent of the EU consumers trust the information that manufacturers give about the performances and effect of the their products. The highest score get the consumers of The Netherlands (78 per cent), the lowest trust can be seen in Bulgaria (26 per cent).
The research states that 46 per cent of the European consumers supports the increase of taxes on products that are harmfull for the environment and decrease the taxes on green products.
The consumers have the wish that retailers better present and promote the green products and that information on the carbon footprint is given, to see the effect of the purchase of a certain product on the environment.
The green campaign includes a Bag Free Day where shoppers and retailers are encouraged to change their plastic bags for reusable bags. The campaign will also include a series of tree plantings within the communities of GPT shopping centres with tree giveaways for customers.
An interactive website, http://waystosave.net.au, featuring tips on how to save around the home, office and at school will support the campaign.
As Australia’s leading environmental awards, the Banksia Awards recognise outstanding environmental achievements by businesses, government and individuals.
To see the full list of award winners and finalists please click here.
The report shows that there are 3 different groups of sustainable consumers: open-minded, organics and demanding. The report states that in The Netherlands there are over 3,9 million households that belong to one of these groups (over 50% of the total number of households in The Netherlands).
The consumers that belong to the group openminded are interested in the animal welfare. Organic consumers think about the environment and the demanding consumers look at social equaility and honest retailing. This research is very interesting for the food retailers. When for example a supermarket attracts a lot of open-minded clients, the supermarket can offer a wide assortment of meat replacement products. A supermarket that has a lot of demanding visitors can offer more fairtrade-products.
The reason why these consumers purchase more and more green and fairtrade products is that they think they support the environment and the animal welfare.
Many small business companies in The Netherlands move toward to the trend of sustainable retailing, this is the result of a research of EIM. (Dutch Market Retail Institute). Small business retailers are looking for environmental products and service, they want to strengthen their market position and want to fill in the consumer demands in green retailing.
The actual crisis does not effect to much the focus on green retailing, the clients are looking for these sustainable products. The research shows that the client gets more and more demanding on their wished of green products. That is why the small retailers continuous look for these alternative products.
On the other side the retailers are looking to reduce costs, in the practise they rather do not spend extra money on sustainable products, this factor slows a bit the development in green retailing. Saving energy and reducing energy costs is high on the list of the of priorities in green retailing, a good lighthing plan of LED lights can reduce the total energy costs.
Planet Retail explains the special sustainable features this new 6,400 square metres big stores has. Wal-Mart has choosen to apply 25 different sustainability initiatives into this story focusing to save energy and water and reduce the level of waste. This new supermarket is foreseen of a LED lighting plan to lower the energy consumption and vary the consumption during the day. Humidity controls improve the condition of the fresh products. They introduced hydro-saving devices to reduce the level of water production and the supermarket is foreseen of a system of cardboard and plastic recycling points.
Bloemenbureau Holland is a non-profit organisation designed, through specialisation and cooperation, to improve the sales potential of flowers and plants far beyond our borders, thereby boosting trade.
The project, the optimal display, brings together all the knowledge from the sector to inform, inspire and reach solutions for a number of practical challenges on the shop floor. The problem definition focuses on the following questions:
• What kind of role can the display fulfil for product classification (differences in length, guidelines for colour, maintenance, consumer purchasing criteria)?
• What can be done to tempt the shopping consumer and highlight the incentive?
• What kind of simple solutions can we offer for the practical aspects inherent in the flower and plant category: water, shelf life, knowledge on the shop floor?
• How can we create more experience with/on the shelf? Cross merchandising, branding, other means of communication, lighting must be integrated.
To illustrate the results of the project and to encourage retailers to consider flowers as a full-fledged category or for an impulse purchase, Jos de Vries has designed a flower display to be presented at the Horti Fair 2008.
The display satisfies three basic conditions:
- Increase the impulse value through clearly-defined communication and a modular display.
- Improve the perception of flowers and plants. Flowers and plants are fresh products.
If, as a retailer, you’d like to boost your flower and plant sales, we invite you to develop with us.
Their newest Klimamarkt can be seen as an example of an environmental-friendly store. This green supermarket uses 50% less energy than the traditional supermarket and they also succeeded to reduce the emission of CO2 to almost the level of 0.
What did they do and how did they do it? This green supermarket of the newest generation, warmth is being used to transform it into energy, the cooling and refrigeration departments have environmental-friendly furniture with all the doors closed. Furthermore there was a lighting plan created, were LED-lighting could promote the products, make them more sustainable and reduce the level of energy.
The Belgian supermarket chain Colruyt is looking for ways to obtain a sustainable way of obtaining energy, this energy needs to support reducing the emission of CO2-gases. The price stunter will install as many sun panels as possible on the roofs of their supermarkets, where possible this will be the new way how the supermarkets obtain their energy.
Currently Colruyt already obtains 7 million kWh of electricity by wind mills, sun panels and warmth recuperation. The Belgian is with these action leading the Benelux revolution in green retailing. In neighbour country The Netherlands we do not yet see this many way to use sustainable energy in the supermarkets.
This manufactured chocolate will be used in the Mars products like Bounty, Twix and Mars. Next to the UTZ certification Mars also works with Rainforest Alliance. The method of UTZ is a structural approach to improve the productivity and reduce the level of poorness in the areas. Farmers learn how to improve their productivity, with improved methods. Furthermore they explain that farmers need to produce a wider assortment of products, to avoid depending to much on one product. Mars thinks this new production methods will increase the benefits between 30 and 50 per cent, mainly focusing on Ivory Coast (worlds biggest manufacturer of cocao for Mars).
UTZ Certified Good Inside is dedicated to creating an open and transparent marketplace for agricultural products. It offers coffee, tea and cocoa certification programs and manages traceability for RSPO certified palm oil, UTZ CERTIFIED vision is to achieve sustainable agricultural supply chains where farmers are professionals implementing good practices which lead to better businesses, where the food industry takes responsability by demanding and rewarding sustainably grown products, and where consumers buy products which meet their standard for social and environmental responsability.
American retail study shows that low Income Shoppers are More Willing to Pay a Premium for Sustainability
In the study it states that Income is not the only important factor when consumers decide to do green shopping, consumers with lower income are willing to pay a premium for green products. Women are also willing to pay more than men for green products.
To download a copy of the study results, visit the Miller Zell blog, Inside the Aisle at http://insidetheaisle.com/mz-research-surveys/.
'Carbon neutral,' as applied to the banana and pineapple product supply chains, means that the carbon dioxide (CO2) emitted to produce, pack, transport and distribute the fruit will be offset by mitigation practices which increase the capture of CO2 in order to achieve a 'neutral' balance. These practices entail new, more efficient transportation methods, changes to agricultural processes to reduce CO2 emissions, and partnering with local farmers to implement preservation and reforestation programs. http://www.doleorganic.com