The Unilever washing powders of the brands OMO, Robijn Klein & Krachtig and Sun Green Power from now on can be recognized by the Cleaner Planet Plan-logo. Unilever wants to make clear that purchasing these products is an environmental decision.
With the Cleaner Planet Plan, Unilever saves on water, garbage, CO2 emissions and the use of environmental damiging raw materials. The Cleaner Planet Plan focuses at this moment at Unilever´s household division. In the future they plan to extend it to the division of personal healthcare products.