Many small business companies in The Netherlands move toward to the trend of sustainable retailing, this is the result of a research of EIM. (Dutch Market Retail Institute). Small business retailers are looking for environmental products and service, they want to strengthen their market position and want to fill in the consumer demands in green retailing.
The actual crisis does not effect to much the focus on green retailing, the clients are looking for these sustainable products. The research shows that the client gets more and more demanding on their wished of green products. That is why the small retailers continuous look for these alternative products.
On the other side the retailers are looking to reduce costs, in the practise they rather do not spend extra money on sustainable products, this factor slows a bit the development in green retailing. Saving energy and reducing energy costs is high on the list of the of priorities in green retailing, a good lighthing plan of LED lights can reduce the total energy costs.
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