The Australian retail website Australian Food News published the market research of Packaged Facts and The Hartman Group. In this market research they have discovered a close relationship between consumer perceptions of sustainability and food quality that could impact on shopping behaviour.
Sustainability means different things to different people. Asked to identify what the term means to them, consumers most frequently respond “the ability to last over time” and “the ability to support oneself”. Sustainability is also strongly associated with environmental concerns, whereby consumers are being challenged to develop and express an “eco-consciousness” in their daily habits and purchases. But using “eco-conscious” or “green” as synonymous with sustainability unduly limits the frame of reference; these older terms fail to acknowledge the variety of social, economic and environmental issues that real-world individuals believe to be important to sustaining themselves, their communities, and society at large.
Consequently, as consumers become more educated about the environmental, social, and economic implications of food and beverage choices, their health and wellness motivations dovetail with larger societal concerns. A close relationship develops between sustainability and emerging definitions of food quality, as consumers use sustainable attributes to infer food quality, and food quality to infer sustainability.
Source: Australian Food News
No comments:
Post a Comment