In the United States of America, US origen fast-food chain McDonalds is testing green technologies, like energy-saving and waste-reduction in 10 restaurants.
One green restaurant in Chicago consumes 25 percent less energy than similar locations. Another location in Cary, N.C., incorporates LED lighting and low-flow toilets, uses eco-friendly materials such as counters made of recycled glass and concrete, and provides electric car charging stations. The location hopes to achieve LEED gold certification from the US Government.
Earlier this year McDonald’s began an effort to show consumers its “greener” side with a new institutional marketing effort, “Global Best of Green.” Energy savings and waste reduction are central to McDonald’s corporate social responsibility strategy.