A research done by GfK in The Netherlands shows that 3,9 million Dutch people purchase sustainable products, but the assortment is still limited. This states the Dutch food speciality magazine Distrifood. The author of the book “Boodschappenbolwerk”, Frits Kremer, signalizes that supermarkets are talking for over years about the theme sustainability in the food sector and green retailing, but they act insufficiently green.
Dutch food retailer leader Albert Heijn introduced the private label Pure&Honoust, Jumbo introduced the conscious label and Super de Boer supermarkets pays a lot of attention to the animal welfare. This is what several speakers state at the congress of Marine Stewardship Council (MSC), an international organization for the certification of sustainable caught fish.
The Dutch supermarkets belong to the leading companies with the sustainable fish, last year the total products with MSC logo increased with 165 products, to reach a total of 344 products.
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