Consumers pay more attention to the environment at the moment they shop

A research of the European Union, published yesterday, shows that 4 out of 5 European consumers look at the effects on the environment of the products they purchase.

The attention for the environment is the highest in Greece, over 90 per cent of the inhabitants of this country mention that the effects on the environments play an important role at their purchases. The lowest score has Czech Republic, where 62 per cent of the population pays attation to the environmental impact.

More than 50 per cent of the EU consumers trust the information that manufacturers give about the performances and effect of the their products. The highest score get the consumers of The Netherlands (78 per cent), the lowest trust can be seen in Bulgaria (26 per cent).

The research states that 46 per cent of the European consumers supports the increase of taxes on products that are harmfull for the environment and decrease the taxes on green products.

The consumers have the wish that retailers better present and promote the green products and that information on the carbon footprint is given, to see the effect of the purchase of a certain product on the environment.

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