The French supermarket chain E.Leclerc and Alter ECO (promotor of fair trade products) work together and developed a website (http://www.laboequitable.fr/) to inform and educate the French consumers about the origen and availabilty of the FairTrade Products in their French Leclerc supermarkets.
Information point and meant to created an increase awareness of the use and benefits of the fair trade concepts. The website shows fairtrade products, services and fair trade projects. Leclerc sold last year for a total of 22 million euro on fair trade products, this means a 18,5% of the total turn-over of fairtrade products in France. Alter Eco Americas Corporation is a start-up dedicated to the import and distribution of fair trade food products.