De Groene Weg: the greenest store of the Netherlands 2009

Themagazine ‘Green.2’ published in its most recent magazine a list of the 200 greenest companies of The Netherlands: The Green 200. The butchers of The Groene Weg, specialists of biological meat / food products are the winner in the Categry Foodies.

Jos de Vries The Retail Company, responsable for the succesfull renovation of the store concept, congratulates De Groene Weg with the award on their green retailing policy.

http://www.josdevries.eu/engels/04_a_food/speciality/html/spec_groene_02.html

An introduction to greentailing and the five other biggest trends in the retail business

Read for you: Literature in greentailing, success factors for green retailers.

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Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits

Neil Z. Stern, Willard N. Ander

ISBN: 978-0-470-28858-0

Hardcover

272 pages

October 2008

£19.99 / €25.00 Add to Cart

An introduction to greentailing and the five other biggest trends in the retail business

In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers.

In addition to greentailing, the book examines five other top retail trends:

• Demographic Shifts Provide Retail Opportunities
• Moving Up the Ladder—Growth of Experiential Retailing—How to Drive Sales and Profits Beyond Price
• Getting Outside the Box—New Ways to Reach the Consumer—The Growth of Non-Store Retailing
• Selling Services, Not Just products
• Brands Going Retail—The Battle for Control of the Customer

Very much a follow up to their first book, Winning at Retail: Developing a Sustained Model for Retail Success, Greentailing and Other Revolutions in Retail addresses all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. Retail is all about the customer, and as customers and their tastes change, this one-of-a-kind resource shows retailers and manufacturers how to keep up and innovate.

Jos de Vries The Retail Company launches at LinkedIn the Group Innovative Retail Concepts

Jos de Vries The Retail Company started the group "Innovative Retail Concepts" at www.linkedin.com for retail professionals to share knowledge and follow the latest trends on innovative (green) retail concepts.

We invite you to join this group and follow the news and to have discussions with other retail professionals.

http://www.linkedin.com/groups?gid=2120501

Regards,

Maurice van der Kooij

Consumers pay more attention to the environment at the moment they shop

A research of the European Union, published yesterday, shows that 4 out of 5 European consumers look at the effects on the environment of the products they purchase.

The attention for the environment is the highest in Greece, over 90 per cent of the inhabitants of this country mention that the effects on the environments play an important role at their purchases. The lowest score has Czech Republic, where 62 per cent of the population pays attation to the environmental impact.

More than 50 per cent of the EU consumers trust the information that manufacturers give about the performances and effect of the their products. The highest score get the consumers of The Netherlands (78 per cent), the lowest trust can be seen in Bulgaria (26 per cent).

The research states that 46 per cent of the European consumers supports the increase of taxes on products that are harmfull for the environment and decrease the taxes on green products.

The consumers have the wish that retailers better present and promote the green products and that information on the carbon footprint is given, to see the effect of the purchase of a certain product on the environment.

www.jdv-trc.blogspot.com

Australian shopping malls start Eco-friendly campaign

The Australian GPT Group, responsable for several Shopping centres, launched the Ways-to-Save campaign. In their shopping malls they will arange in-centre eco-expos, eco-giveaways, educational workshops aiming to educate and inpire consumers and providing practical solutions to reduce their impact on the environment.

The green campaign includes a Bag Free Day where shoppers and retailers are encouraged to change their plastic bags for reusable bags. The campaign will also include a series of tree plantings within the communities of GPT shopping centres with tree giveaways for customers.

An interactive website, http://waystosave.net.au, featuring tips on how to save around the home, office and at school will support the campaign.

www.jdv-trc.blogspot.com

Australian awards food industry sustainability achievements

Melbourne cake makers Ferguson Plarre Bakehouses have claimed the most prestigious environmental award in Australia, while iconic Australian spread Vegemite, manufactured by Kraft Foods Australia/New Zealand, took out the inaugural agriculture and food prize.

As Australia’s leading environmental awards, the Banksia Awards recognise outstanding environmental achievements by businesses, government and individuals.

Kraft won the prestigious award for its “Giving Vegemite a Sustainable Future” entry, which highlighted a range of innovative re-developments of the Vegemite manufacturing process at its Port Melbourne facility, which included the following projections for the end-of-2009:

- Reduced waste water by more than 65 per cent

- Reduced energy consumption by more than 52 per cent

- Environmental savings of over $1 million.

Ferguson Plarre received the top award for reducing the carbon footprint of their stores by over 5000 tonnes of CO2 annually as a result of: harnessing the waste heat from their refrigeration systems, redistributing heat recovered from freshly baked products, employing hybrid vehicle technologies and offsetting the remaining emissions via tree planting.
To see the full list of award winners and finalists please click here.

GfK researches the green consumers with their Sustainable Consumer Monitor for Supermarkets

In cooperation with the non-profit organization Solidaridad GfK published the Sustainable Consumer Monitor. The Sustainable Consumer Monitor needs to become a guide for retailers how to apply sustainanable retailing.

The report shows that there are 3 different groups of sustainable consumers: open-minded, organics and demanding. The report states that in The Netherlands there are over 3,9 million households that belong to one of these groups (over 50% of the total number of households in The Netherlands).

The consumers that belong to the group openminded are interested in the animal welfare. Organic consumers think about the environment and the demanding consumers look at social equaility and honest retailing. This research is very interesting for the food retailers. When for example a supermarket attracts a lot of open-minded clients, the supermarket can offer a wide assortment of meat replacement products. A supermarket that has a lot of demanding visitors can offer more fairtrade-products.

The reason why these consumers purchase more and more green and fairtrade products is that they think they support the environment and the animal welfare.

www.jdv-trc.blogspot.com