Tesco lives the green life: Play the game!

Trying to live a greener, more environmentally responsible life can be very confusing.

Which is why Tesco has just launched Greener Living , to help the environmentally-aware shopper make the right decisions. The site covers many aspects of going greener, including sections on ecofriendly travel and greener homes. There's an interactive house with lots of money-saving green tips and products, fun stuff for the kids and how to eat greener – all with sustainability in mind. It also features updates on Tesco’s own commitment to environmental responsibility.

To launch this new site there's a fun flash game. The game is simple but challenging to play - can you collect the environmentally-friendly produce, while avoiding the energy-guzzlers and the pesky birds? Have a go and you could win one of five energy-efficient Indesit washing machines.

Assortment of sustainable products still limited

A research done by GfK in The Netherlands shows that 3,9 million Dutch people purchase sustainable products, but the assortment is still limited. This states the Dutch food speciality magazine Distrifood. The author of the book “Boodschappenbolwerk”, Frits Kremer, signalizes that supermarkets are talking for over years about the theme sustainability in the food sector and green retailing, but they act insufficiently green.

Dutch food retailer leader Albert Heijn introduced the private label Pure&Honoust, Jumbo introduced the conscious label and Super de Boer supermarkets pays a lot of attention to the animal welfare. This is what several speakers state at the congress of Marine Stewardship Council (MSC), an international organization for the certification of sustainable caught fish.

The Dutch supermarkets belong to the leading companies with the sustainable fish, last year the total products with MSC logo increased with 165 products, to reach a total of 344 products.

Job vacancy Jos de Vries The Retail Company: Creative director Branding & Communication

Jos de Vries The Retail Company develops and realizes international progressive retail concepts with a right balance of creativity and commercial profitability. With conceptual thinking we work on the vision of the clients. This results into the realization of commercial succesfull store formulas with an own identity. Next to the central office in Maarssen (The Netherlands) we have offices in Spain, Germany and Russia.

We are on the search of a Creative Director Branding & Communication.

In this job you will be responsable for the development of the brand strategy and graphic communication for several international accounts in our agency. You work together with other creative directors (3D) to realize a total concept. Internally and externally you will be the contact person for the quality of the proejct as well as the progress of the project. You will manage the project team. Together with the management team you will decide the company vision and the strategical policy in the area of branding and communication. You are responsable for your turn-over, you will play an active role in the marketing and communication of our office. With your unique combination of creativity and commercial perception you are an inspiring partner for our clients and colleagues developing progressive retail concepts.

You will work from our head office in Maarssen (The Netherlands) and your working area will be whole Europe.

Background and education:

• Graphical design education at university level
• Several years of experience in the world of retail design with project responsability
• Inspiring personality with vision and power to convince
• Experience with communication on management level
• Prepareness to work independently as well as operating in project teams
• Knowledge of the European retail market
• Strongly developed sense for marketing and communication
• Excellent command of spoken and written English and German
• Availability to frequent travelling

For more information on our organization check http://www.josdevries.eu. For personal adjustments you can contact Jasmijn Prinssen by telephone +31 346 563764.

We look forward to receive your curriculum vitae and cover letter by e-mail info@josdevries.eu or by post: Jos de Vries The Retail Company BV, Postbus 1194, 3600 BD Maarssen.

http://www.josdevries.eu

Starbucks introduces in Spain its eco-efficient store concept

Back in 2002, Starbucks opened its first store, located in the Palace Hotel in the Madrilenean street Plaza de Neptuno. Seven years later, the emblematic store of the cafetaria chain reopened its doors with a totally new design, focusing on the environmental policy of the company.

The company used the renovation of the store not Orly to add more space (from 70 sqm up to 200 sqm), but also for the application of sustainable measurements in the building, the use of material and the new techniques to save energy, water and recycling.

The project forms part of the company´s project Shared Planet, the social responsability, converts the store in Madrid into the first store with this characteristics of Spain and the second one in Europe (the other one is located in Eurodisney in Parijs) and the fourth store of the world (in the United States, in Seattle there are 2 other stores).

Tesco Strikes LEED Gold in California

U.K. retailer’s first LEED Gold-certified store opens near Palm Springs

Environmentally friendly design has been a hallmark of the Tesco’s 125 Fresh and Easy stores opened in the U.S. since 2007. Now, the British grocery store giant is taking its green theme a step further with today’s debut of its first LEED Gold-certified Fresh and Easy store in Cathedral City, California.

Like other Fresh and Easy stores, the new location features energy efficient lighting and refrigeration. For example, skylights and oversized windows bring in more daylight, allowing overhead lights to dim automatically when natural lighting levels are sufficient. Refrigeration units use an estimated 10 percent less than standard models.